Application of Gaming in New Media Marketing (Paperback) (ISBN-13: 9781522587781)

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Author: Pratika Mishra
ISBN-10: 1522587780
ISBN-13: 9781522587781
Publisher: Business Science Reference
Language: English
Published: 12/18/2018
Pages: 344
Format: Paperback
Weight: 1.32lbs
Size: 10.00h x 7.00w x 0.72d