Applied Public Relations: Cases in Stakeholder Management by Richardson, Kathy Brittain

Applied Public Relations: Cases in Stakeholder Management (Paperback) (ISBN-13: 9780415526593)

Vendor: Kathy Brittain Richardson
Product type: Books
Format: Paperback
$100.00
$100.00
$100.00
Subtotal: $100.00
Applied Public Relations: Cases in Stakeholder Management by Richardson, Kathy Brittain

Applied Public Relations: Cases in Stakeholder Management

$100.00
Applied Public Relations: Cases in Stakeholder Management by Richardson, Kathy Brittain

Applied Public Relations: Cases in Stakeholder Management

$100.00
Format: Paperback
Description
Description
x

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.



Author: Kathy Brittain Richardson, Marcie Hinton
ISBN-10: 0415526590
ISBN-13: 9780415526593
Publisher: Routledge
Language: English
Published: 04/01/2015
Pages: 258
Format: Paperback
Weight: 0.80lbs
Size: 8.90h x 5.90w x 0.60d
By Kathy Brittain Richardson
By Kathy Brittain Richardson
x

Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013.

Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.

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