Approaches to Media: A Reader (Paperback) (ISBN-13: 9780340652299)

This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism, and "new" audience research.

Author: Newbold Boyd-Barrett
ISBN-10: 0340652292
ISBN-13: 9780340652299
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 10/15/1995
Pages: 576
Format: Paperback
Weight: 1.70lbs
Size: 9.20h x 6.26w x 1.02d