Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral) (ISBN-13: 9781440308185)

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

Author: Margaret Hartwell, Joshua C. Chen
ISBN-10: 1440308187
ISBN-13: 9781440308185
Publisher: How Books
Language: English
Published: 09/13/2012
Pages: 128
Format: Spiral
Weight: 3.00lbs
Size: 10.60h x 11.10w x 1.50d