Are You Ford or Ferrari?: Positioning Basics for Busy CEOs (Paperback) (ISBN-13: 9798340426819)

There is one tool all businesses need to master if they want to stop missing their revenue goals, and if they want to avoid joining the 90% of businesses that fail - that tool is called Positioning.

"Are You Ford or Ferrari?" is a concise guide where Business Strategist Sebastian D. P. Hidalgo offers essential positioning strategies to help CEOs understand how their business can thrive. You will learn:

• Why traditional Sales & Marketing approaches fail
• How to craft a position that attracts the right clients
• Techniques to outmaneuver larger competitors

Packed with real-world examples and actionable advice, this book will transform how you think about your company's place in the market. Missed revenue goals and growth ceilings are a thing of the past: It's time to position your business for success, so you stop blending in and focus in standing out & driving forward your company's vision.

Author: Chad Jordan,Sebastian D. P. Hidalgo
ISBN-13: 9798340426819
Publisher: Independently Published
Language: English
Published: 09/27/2024
Pages: 82
Format: Paperback
Weight: 0.20lbs
Size: 8.00h x 5.00w x 0.17d