Artful Business: 50 Lessons From Creative Geniuses by Stone, Greg

Artful Business: 50 Lessons From Creative Geniuses (Paperback) (ISBN-13: 9781530530892)

Vendor: Greg Stone
Product type: Books
Format: Paperback
$29.99
$29.99
$29.99
Subtotal: $29.99
Artful Business: 50 Lessons From Creative Geniuses by Stone, Greg

Artful Business: 50 Lessons From Creative Geniuses

$29.99
Artful Business: 50 Lessons From Creative Geniuses by Stone, Greg

Artful Business: 50 Lessons From Creative Geniuses

$29.99
Format: Paperback
Description
Description
x

Featuring a dazzling collection of color masterpieces, Artful Business gives thinking businesspeople novel tools to fire the imagination. You can turn to any page at random if you are struggling to find creative solutions.

Here you will discover that Michelangelo and a modern marketing executive, or Botticelli and a brand manager, have a lot in common.

In each chapter you will see sumptuous art and stimulating ideas on facing pages, with probing questions to help you see in a way that will yield new perspectives on strategy or messaging.

The 50 chapters are divided into six sections:

  • Projecting Like an Artist (going beyond)
  • Mastering Applied Art (learning the techniques)
  • Eyeing The Mind, Minding the Eye (making visuals count)
  • Mirroring Geniuses (thinking like the great ones)
  • Exploiting the Everyday (using what's in front of you)
  • Venturing Where Only Artists Go (traveling farther)


    • Author: Greg Stone
    ISBN-10: 153053089X
    ISBN-13: 9781530530892
    Publisher: Createspace Independent Publishing Platform
    Language: English
    Published: 03/19/2016
    Pages: 134
    Format: Paperback
    Weight: 0.57lbs
    Size: 9.00h x 6.00w x 0.35d
By Greg Stone
By Greg Stone
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Greg Stone, president of Stone Communications, is a media strategist and independent producer in the Boston area. Before founding his company, he was a writer at Time Inc. in New York and a TV reporter in Minneapolis, Boston, and on PBS. He blogs regularly for the Huffington Post, has published in the Harvard Business Review and has an article forthcoming in the academic journal Philosophy and Literature. This book is based on decades of creative endeavors. Greg graduated with honors from Harvard College and earned master's degrees from Columbia University in journalism and business. Visit gregstone.com for more details.

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