Artificial Intelligence and Contemporary Media (Hardcover) (ISBN-13: 9798899299520)

Artificial Intelligence plays a pivotal role in transitioning from generic, uniform content to personalised experiences tailored for individualistic approach. Utilising sophisticated algorithms, AI platforms analyse user sentiments, behaviours and engagement patterns to curate tailored content, news feed, videos, articles and advertisements. This book aims at understanding different viewpoints from authors on Artificial Intelligence, technology and the contemporary media scenario.