Artificial Intelligence in Marketing by Malhotra, Naresh K.

Artificial Intelligence in Marketing (Hardcover) (ISBN-13: 9781802628760)

Vendor: Naresh K. Malhotra
Product type: Books
Format: Hardcover
$148.00
$148.00
$148.00
Subtotal: $148.00
Artificial Intelligence in Marketing by Malhotra, Naresh K.

Artificial Intelligence in Marketing

$148.00
Artificial Intelligence in Marketing by Malhotra, Naresh K.

Artificial Intelligence in Marketing

$148.00
Format: Hardcover
Description
Description
x
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Author: Naresh K. Malhotra
ISBN-10: 1802628762
ISBN-13: 9781802628760
Publisher: Emerald Publishing Limited
Language: English
Published: 03/13/2023
Pages: 344
Format: Hardcover
Weight: 1.94lbs
Size: 9.06h x 6.06w x 0.94d
By Naresh K. Malhotra
By Naresh K. Malhotra
x

Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER, and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology (Georgia Tech), USA.

K. Sudhir is James L. Frank '32 Professor of Marketing at the Yale School of Management. His recent research uses AI methods such as NLP, video and music analytics to address questions on advertising, salesforce hiring, online reviews, bias and privacy.

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity.

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