Artist Development Essentials: The Key to Structuring a Sustainable Profile in the Music Industry (Paperback) (ISBN-13: 9781948198820)

Hristo Penchev is the founder and owner of UAC Management, an independent music management company established in the United Kingdom, author, entrepreneur, philanthropist, an official TEDx lecturer, and a figure with a proven media profile, certified by multiple appearances on numerous traditional and digital media outlets. He is an industry professional with significant experience in the different spheres of the music business. This experience results from an ongoing and continuous diversified operational activity with a noticeable success rate, including collaborations with a variety of high-level entertainment business participants. Penchev specializes in artist development, PR, branding, traditional and digital marketing, career strategizing, audience targeting, monetization, media networking, and every other aspect of the process of development and improvement of an artist's career.