Asian Brand Strategy: How Asia Builds Strong Brands by Roll, M.

Asian Brand Strategy: How Asia Builds Strong Brands (Paperback) (ISBN-13: 9781349543700)

Vendor: M. Roll
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Asian Brand Strategy: How Asia Builds Strong Brands by Roll, M.

Asian Brand Strategy: How Asia Builds Strong Brands

$54.99
Asian Brand Strategy: How Asia Builds Strong Brands by Roll, M.

Asian Brand Strategy: How Asia Builds Strong Brands

$54.99
Format: Paperback
Description
Description
x
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Author: M. Roll
ISBN-10: 1349543705
ISBN-13: 9781349543700
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2006
Pages: 254
Format: Paperback
Weight: 0.78lbs
Size: 8.50h x 5.50w x 0.62d
By M. Roll
By M. Roll
x
MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

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