Assemblage: The Art and Science of Brand Transformation (Hardcover) (ISBN-13: 9781646871254)

Vendor: Emmanuel Probst
Product type: Books
Format: Hardcover
$28.95
$28.95
$28.95
Subtotal: $28.95
WR Book House

Assemblage: The Art and Science of Brand Transformation

$28.95

Assemblage: The Art and Science of Brand Transformation

$28.95
Format: Hardcover
Description
Description
x
"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating--and surprisingly fun--wide-angle look at advertising." --Kirkus Reviews (starred review)

Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you:
  • Why perception is the truth and how to shape people's perceptions
  • Why we relate to antiheroes, villains, and saviors
  • How brands can reassure consumers about their past, present, and future
  • How to leverage data and insights to deliver a personalized, human-centric consumer experience
  • How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

Winner of 10 Book Awards!
2024 LEONARD L. BERRY MARKETING BOOK AWARD SEMI-FINALIST
2023 AXIOM BUSINESS BOOK AWARDS BRONZE MEDAL WINNER
2023 ROYAL DRAGONFLY BOOK AWARD 2ND PLACE WINNER

Author: Emmanuel Probst
ISBN-10: 1646871251
ISBN-13: 9781646871254
Publisher: Ideapress Publishing
Language: English
Published: 01/24/2023
Pages: 240
Format: Hardcover
Weight: 1.19lbs
Size: 9.10h x 6.00w x 1.00d

Review Citation(s):
Kirkus Reviews 12/15/2022
By Emmanuel Probst
By Emmanuel Probst
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Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks.

Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications.

He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

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