Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Hardcover) (ISBN-13: 9781838670719)

Michael Volgger is a Senior Lecturer in the School of Marketing and Co-Director of the Tourism Research Cluster at Curtin University, Australia. His research on tourism destination governance, product development and innovation in tourism and tourism marketing has been published widely in high quality journals and books. Dieter Pfister is head of the "Building Owner-Program" at the University of St. Gallen in Switzerland. Since the 1990s, his research has focused on the connection between brand and space and design strategy. Based on practical experience, he has developed and published various theoretical models and shaped concepts, including atmospheric design.