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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR (Paperback) (ISBN-13: 9781032826585)
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David Phillips
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Books
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Description
xExamining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.
Author: David Phillips
ISBN-10: 1032826584
ISBN-13: 9781032826585
Publisher: CRC Press
Language: English
Published: 10/21/2024
Pages: 178
Format: Paperback
Weight: 0.60lbs
Size: 9.21h x 6.14w x 0.40d
By David Phillips
xDavid Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group and Founder/Managing Director of Media Measurement Ltd.
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