Authority Island: Why some authors become authorities and others just write books (Paperback) (ISBN-13: 9780648754688)

Publishing a non-fiction book is laden with challenges

Whether you're writing non-fiction ebooks, or selling your expertise as a writer of blogs and articles, the business of being a writer is exactly that, a business. It's a business for authors who speak, retired professionals, people who have something to say and maybe want to change their corner of the world in some way. But what many authors don't realise is that once the book is written, then the hard work begins as you tackle the difference between being an author vs authority.

Authority Island is about the respective experiences of three fictional authors experience various aspects of an author life. Independent Sue wants to do it all herself, learning mostly from the internet and a few she meets along the way, but not really wanting to put too much effort into her marketing, Sue gets to Authority Island and learns just how unprepared she is for what happens after her book is ready to publish on Amazon.

Bob has tapped into a lot of resources but discovers he still has a lot to do in order to master becoming an authority - despite all he's so far invested and done to be ready for his publishing journey. Kris however, works closely with people who can help her at every step of the way, so that her own learning curve is much smoother as she navigates her way around collecting the Five Keys of Authority she needs to open the Mystical Gate at the far end of the Island.

This book is not an author training manual, but a story demonstrating valuable insights into what most authors need to know about publicity, promotion, branding, social media, and being an author who speaks about their expertise.