Authority!: How Experts Just Like You Are Using Authority Books To Grow Their Influence, Raise Their Fees And Steal Your Clients! (Paperback) (ISBN-13: 9780993770364)

Rob Cuesta is an expert in online brand optimisation, sales funnel acceleration and customer value maximisation, based in Toronto, Canada. Rob is the CEO and Principal Strategist of Joined-Up Marketing and HyperSuasion Consulting, and and the author of five best-selling books on marketing for professional practices. With a client base that spans four continents and over 25 years' experience as an award-winning speaker, consultant and marketer, Rob has worked with some of the largest organizations in the world, and some of the smallest. Effective marketing comes down to three things: you need to position yourself, you need to create valuable offers, and you need to get paid. "After completing my MBA at a top European business school, I realised that what was missing form a lot of the standard approaches to marketing was a way of showing a direct link from marketing to revenue. Business owners were screaming 'show me the money!' and marketers couldn't. Or wouldn't. So I made myself a promise: to only use marketing techniques-for myself and for my clients-that would directly drive money into the business." Rob's promise is simple: to help you add an extra zero to your income by positioning yourself as the leading expert in your field and then developing marketing funnels that convert total strangers into buyers, repeat buyers, and ultimately into referrers. All on autopilot. WARNING: working with Rob may expose you to revolutionary ideas, untapped revenue streams and extreme profitability. You have been warned!