Avantgarde: Poster Collection 38 (Paperback) (ISBN-13: 9783037788189)

How the early 20th-century poster became a reflection of European design innovations and sociopolitical utopias

In the first decades of the 20th century, posters served as a medium for propaganda and education, advertising and information. Both the traditional concept of art and the conventional role of artists were questioned: graphic designers, typographers and photographers wanted to actively intervene in everyday life and experimented with progressive means appropriate to contemporary people. This volume in the Poster Collection series fleshes out the development of the poster as an independent medium from the 1900s to the 1930s. Posters of Russian Constructivism by El Lissitzky and Valentina Kulagina hold their own alongside Art Deco posters by Adolphe Mouron Cassandre and Jean Carlu.