Awakened Brand: Five Steps for Creating an Awakened Brand by Tapping into the Consciousness Revolution (Paperback) (ISBN-13: 9781517775544)

Your brand's value is based on more than just an eye-catching logo and whether your product beats the competition's product. Today, a brand's value is often defined by its self-awareness, true authenticity, and relevancy. If a brand isn't in complete synergy with the consumers' tastes, sensibilities, and desires, there is more to worry about than a logo. Consumers are looking for brands that will impact their lives in tangible, positive, and lasting ways.

Author: Virginie Glaenzer
ISBN-10: 151777554X
ISBN-13: 9781517775544
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 10/01/2015
Pages: 54
Format: Paperback
Weight: 0.22lbs
Size: 8.50h x 5.50w x 0.14d