B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade by Heinemann, Gerrit

B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade (Paperback) (ISBN-13: 9783658385279)

Vendor: Gerrit Heinemann
Product type: Books
Format: Paperback
$89.99
$89.99
$89.99
Subtotal: $89.99
B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade by Heinemann, Gerrit

B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade

$89.99
B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade by Heinemann, Gerrit

B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade

$89.99
Format: Paperback
Description
Description
x

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.




Author: Gerrit Heinemann
ISBN-10: 3658385278
ISBN-13: 9783658385279
Publisher: Springer
Language: English
Published: 11/12/2022
Pages: 205
Format: Paperback
Weight: 0.80lbs
Size: 9.61h x 6.69w x 0.47d
By Gerrit Heinemann
By Gerrit Heinemann
x

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.

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