B2B Marketing Confessions (Hardcover) (ISBN-13: 9781300021018)

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)

Author: John J. Wall
ISBN-10: 1300021012
ISBN-13: 9781300021018
Publisher: Lulu.com
Language: English
Published: 08/28/2012
Pages: 188
Format: Hardcover
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.56d

Review Citation(s):
Kirkus Reviews 01/01/0001