B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Atherton, Julie

B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales (Hardcover) (ISBN-13: 9781398604612)

Vendor: Julie Atherton
Product type: Books
Format: Hardcover
$126.00
$126.00
$126.00
Subtotal: $126.00
B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Atherton, Julie

B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales

$126.00
B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Atherton, Julie

B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales

$126.00
Format: Hardcover
Description
Description
x

Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.

78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs.

Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.

Author: Julie Atherton
ISBN-10: 1398604615
ISBN-13: 9781398604612
Publisher: Kogan Page
Language: English
Published: 11/29/2022
Pages: 280
Format: Hardcover
Weight: 1.26lbs
Size: 9.21h x 6.14w x 0.88d
By Julie Atherton
By Julie Atherton
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Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder which specializes in advising organizations on embedding social media in their strategic development and growth. Her social media strategy books are built on 30 years' experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Parcelforce Worldwide, Emerge Digital, Arnolfini, SmartViz and Ulster Bank. She is the author of Social Media Strategy, also published by Kogan Page.

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