B2B Technology Marketing (Paperback) (ISBN-13: 9780615862941)

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing

Author: Hugh Taylor
ISBN-10: 0615862942
ISBN-13: 9780615862941
Publisher: Taylor Market Intelligence, Inc.
Language: English
Published: 08/12/2013
Pages: 206
Format: Paperback
Weight: 0.68lbs
Size: 9.02h x 5.98w x 0.47d