Backroads Boss Lady: Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve (Hardcover) (ISBN-13: 9781538745731)

Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business--in this book that's "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author).

New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire.

The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family.

A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.

Author: Jessi Roberts
ISBN-10: 1538745739
ISBN-13: 9781538745731
Publisher: Grand Central Publishing
Language: English
Published: 03/05/2019
Pages: 304
Format: Hardcover
Weight: 0.90lbs
Size: 8.60h x 5.80w x 1.10d

Review Citation(s):
Library Journal 11/01/2018 pg. 49