Bad Things, Good Companies: A Crisis Communications Handbook (Paperback) (ISBN-13: 9781411679191)

Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for new material. The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build. Too often, organizations respond to these emergencies in a haphazard and irrational manner. The results are dismal: haphazard statements bewilder and embitter the press; leaks and rumors proliferate; the public is misled, confused, fearful, and resentful; and the corporation's value and reputation are savaged. Bad things happen; but bad public relations doesn't have to. Organizations should create a plan for communications in the event of an adverse event to allow for a rapid, reasoned response. This book also includes an appendix on crisis communications on the Internet.

Author: Matthew Montague
ISBN-10: 1411679199
ISBN-13: 9781411679191
Publisher: Lulu.com
Language: English
Published: 05/30/2006
Pages: 56
Format: Paperback
Weight: 0.21lbs
Size: 9.00h x 6.00w x 0.13d