Bantering Ballyhoo! Selling W. C. Fields to 20th Century America (Paperback) (ISBN-13: 9798887715988)

SHADES OF BACCHUS! A BOUNTIFUL BALLYHOO BONANZA!

W. C. Fields was one of the most popular film comedians of the 1930s and 1940s, bringing riotous laughter to depression-era audiences in a series of classic motion pictures.

Bantering Ballyhoo! Selling W. C. Fields To 20th Century America presents the many ways in which The Great Man was sold to American audiences in newspaper advertising, movie posters, lobby cards, publicity stills, magazine covers and retail merchandise. Bantering Ballyhoo! takes a colorful visual journey through all of W. C. Fields' sound features and shorts through more than 775 rare and compelling promotional images, many in full color and never in print before!

Join author and collector Rick Greene as he presents stunning advertising materials from the Paramount and Universal marketing departments in an epic exploration of the many ways in which the unique Fields comedy brand was sold. Bantering Ballyhoo! is an overstuffed feast of visual delights for fans of W. C. Fields and Hollywood's Golden Age.