Basic Guide to Social Media Marketing (Paperback) (ISBN-13: 9789358830804)

Definition of Social Media Marketing With the explosion of digital communication, businesses have increasingly turned to social media platforms to market their products and services. This utilization of social platforms to drive consumer engagement and stimulate interest in products, services, or ideas is known today as social media marketing (SMM). SMM is a type of internet marketing that exploits various social media networks to achieve marketing communication and branding goals. It predominantly involves content creation and sharing on different social media channels to accomplish marketing and branding objectives (Investopedia, 2020). In simpler terms, it leverages social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a product or service and engage

Author: Nishant Baxi
ISBN-10: 9358830808
ISBN-13: 9789358830804
Publisher: Pencil (One Point Six Technologies Pvt Ltd)
Language: English
Published: 09/08/2023
Pages: 54
Format: Paperback
Weight: 0.15lbs
Size: 8.00h x 5.00w x 0.13d