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Basic Marketing Research (Paperback) (ISBN-13: 9780132544481)
Vendor:
Naresh Malhotra
Product type:
Books
- $319.99
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$319.99
Description
xFocusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Author: Naresh Malhotra
ISBN-10: 0132544482
ISBN-13: 9780132544481
Publisher: Pearson
Language: English
Published: 07/13/2011
Pages: 672
Format: Paperback
Weight: 3.30lbs
Size: 10.90h x 8.60w x 1.10d
Author: Naresh Malhotra
ISBN-10: 0132544482
ISBN-13: 9780132544481
Publisher: Pearson
Language: English
Published: 07/13/2011
Pages: 672
Format: Paperback
Weight: 3.30lbs
Size: 10.90h x 8.60w x 1.10d
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