Basics Graphic Design 03: Idea Generation by Leonard, Neil

Basics Graphic Design 03: Idea Generation (Paperback) (ISBN-13: 9781350170223)

Vendor: Neil Leonard
Product type: Books
Format: Paperback
$34.95
$34.95
$34.95
Subtotal: $34.95
Basics Graphic Design 03: Idea Generation by Leonard, Neil

Basics Graphic Design 03: Idea Generation

$34.95
Basics Graphic Design 03: Idea Generation by Leonard, Neil

Basics Graphic Design 03: Idea Generation

$34.95
Format: Paperback
Description
Description
x
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Author: Neil Leonard, Gavin Ambrose
ISBN-10: 1350170224
ISBN-13: 9781350170223
Publisher: Bloomsbury Visual Arts
Language: English
Published: 02/27/2020
Pages: 200
Format: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.30w x 0.70d
By Neil Leonard
By Neil Leonard
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Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

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