Be Unique or Be Ignored: The CEO's Guide to Branding (Paperback) (ISBN-13: 9780974501734)

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Author: Marc H. Rudov
ISBN-10: 0974501735
ISBN-13: 9780974501734
Publisher: MHR Enterprises
Language: English
Published: 11/11/2013
Pages: 166
Format: Paperback
Weight: 0.55lbs
Size: 9.00h x 6.00w x 0.38d