Becoming Homo lucidus (Paperback) (ISBN-13: 9781041192411)

Min Ding is Bard Professor of Marketing at the Smeal College of Business; an Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University; and an honorary Research Fellow at Judge Business School, University of Cambridge. He has held past visiting positions at the Australian National University, China Europe International Business School (CEIBS), Fudan University, MIT, University of Cambridge, and University of Cologne. He is the Editor-in-Chief of Customer Needs and Solutions. He received his second doctorate, a Ph.D. in Marketing with an additional concentration in Healthcare Management, from the University of Pennsylvania's Wharton School in 2001. Previously, he had been awarded a Ph.D. in Molecular, Cellular, and Developmental Biology from The Ohio State University in 1996, after completing a B.S. in Genetics and Genetic Engineering at Fudan University in 1989. He is the past V.P. for the INFORMS Society for Marketing Science (ISMS). He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge; 2023, China Machine Press, Chinese ed), Hualish (2019, English ed; Chinese ed), The Bubble Theory (2014, English ed; 2014, revised 2019, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel. He is the co-founder of two nonprofit organizations, the House of Enlightened Needs based in Shanghai, China and the Hua Culture and Life Association located in State College, USA. He is a diehard trekkie.