Before Putting Mouth in Gear, Ensure Brain Is Engaged (Paperback) (ISBN-13: 9781025099897)

This study is an examination of the role of information and communication in war and military operations. This involves communication with the American public, its military and the adversary. How can America and its military best incorporate an information campaign into its overall plan and more importantly, why should it do so. The role of information has, and will continue to increase and every message and action carries with it intended and unintended results. Having a strong strategy and plan of action, instead of an ad hoc plan, will help America convey its messages and influence the operation and audiences both at home and abroad. Tied in closely is that public perception and will, Clausewitz's moral force, affect decision makers on both sides. Influence those perceptions can help make the case for US involvement.

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