Behavioural Incentive Design for Health Policy (Paperback) (ISBN-13: 9781009168120)

Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.

Author: Joan Costa-Font, Tony Hockley, Caroline Rudisill
ISBN-10: 1009168126
ISBN-13: 9781009168120
Publisher: Cambridge University Press
Language: English
Published: 06/01/2023
Pages: 228
Format: Paperback
Weight: 0.84lbs
Size: 9.61h x 6.69w x 0.50d