Behind The Brand: The Business of Managing Artists, Creators, and Performers (Paperback) (ISBN-13: 9798280222212)

Unlock the secrets of managing modern fame-with the ultimate entertainment management guide.

Behind the Brand is the first all-in-one playbook designed for aspiring and working entertainment managers navigating music, film, digital content, and influencer culture. Whether you're guiding a recording artist to the Billboard charts, helping a content creator monetize their audience, or building a legacy brand for a rising star-this book gives you the blueprint.

Written by Wesley Wren, founder of Rising Stars Music Institute, this 15-chapter coursebook breaks down the entire entertainment management journey-from scouting talent and building teams to contracts, touring, branding, influencer strategy, and long-term legacy planning.

Inside you'll find:

• Proven strategies for managing artists, actors, influencers, and creatives

• Real-world industry insights and assignments

• Vocabulary, roleplay scenarios, and project planning tools

• Guidance on publishing rights, social media monetization, licensing, and more

• A full curriculum designed for education, entrepreneurship, or career advancement

Whether you're a student, independent manager, artist-turned-executive, or educator, Behind the Brand is your essential guide to managing the business behind the spotlight.