Behind the Manipulation: The Art of Advertising Copywriting (Hardcover) (ISBN-13: 9781516571444)

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media.

Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique &ld

Author: William Barre
ISBN-10: 1516571444
ISBN-13: 9781516571444
Publisher: Cognella Academic Publishing
Language: English
Published: 08/07/2018
Pages: 246
Format: Hardcover
Weight: 1.62lbs
Size: 10.00h x 8.00w x 0.63d