Being Brains: Making the Cerebral Subject (Paperback) (ISBN-13: 9780823283682)

Being Brains offers a critical exploration of neurocentrism, the belief that "we are our brains," which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a "neural turn," in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as "neuromarketing" and "neurobics" have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.

Author: Fernando Vidal, Francisco Ortega
ISBN-10: 0823283682
ISBN-13: 9780823283682
Publisher: Fordham University Press
Language: English
Published: 07/02/2019
Pages: 304
Format: Paperback
Weight: 1.07lbs
Size: 9.00h x 6.00w x 0.74d