Benefactors: Why Some Fundraising Professionals Always Succeed (Hardcover) (ISBN-13: 9781119932796)

Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on

Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.

In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.

In the book, you'll discover:

• Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process
• How to use data science and predictive analytics to inform your decision-making process and find better results
• Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you

An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.