Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Charters, Stephen

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World (Paperback) (ISBN-13: 9780971587069)

Vendor: Stephen Charters
Product type: Books
Format: Paperback
$39.99
$39.99
$39.99
Subtotal: $39.99
Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Charters, Stephen

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World

$39.99
Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Charters, Stephen

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World

$39.99
Format: Paperback
Description
Description
x
Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.

Author: Stephen Charters, Liz Thach
ISBN-10: 097158706X
ISBN-13: 9780971587069
Publisher: Miranda Press
Language: English
Published: 02/09/2015
Pages: 336
Format: Paperback
Weight: 1.29lbs
Size: 10.00h x 7.01w x 0.70d
By Stephen Charters
By Stephen Charters
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Dr. Liz Thach, MW (pronounced "tosh") is the Distinguished Professor of Wine at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. She obtained her Ph.D. at Texas A&M University and the distinction of Master of Wine (MW) in 2011. Dr. Steve Charters, MW is Director of Research in the School of Wine and Spirits Business, ESC Dijon/Burgundy School of Business in Dijon, France. He was previously Professor of Champagne Management at Reims Management School and before that taught in Perth, Australia, where he gained a PhD from Edith Cowan University.

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