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Better Blogging for Your Business: A Guide to Creating Content to Build your Brand and your Business (Paperback) (ISBN-13: 9781976517815)
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Eric Miller
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Books
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Description
xYou know that blogging is a great way to promote your business and connect with customers, but how do you get started? And more importantly, how do you keep going?
Better Blogging for Your Business is a thorough, to-the-point, and sometimes humorous look at self-publishing on the internet. Whereas most books on blogging cover how to blog for yourself, this book is focused on the needs of the business blogger who needs to promote a product, service, or company. Aimed at everything from large corporations to single person concerns to a local restaurant; It contains practical, real-world advice for employees tasked with creating and maintaining a blog. Built around the fundamental principle of "Publish Useful Content Often" the book will help you regardless of your experience with writing and publishing to get your blog up faster and achieve the overall goals of driving more revenue and building the company brand.
10 Rules for Effective BloggingProven rules focused on maximizing the return on investment and minimizing the cost in time and money.
Blogging TechniquesA deep look at what needs to be done to make sure good content is created and posted regularly.
The Mechanics of BloggingKnowing how to use blogging tools is critical to success, and this section goes over the most important details on how to get things done quickly.
Tips for Becoming a Better BloggerThe final section goes through some basic tips that will make your business blog stand out and bring in more business.
Author: Eric Miller
ISBN-10: 1976517818
ISBN-13: 9781976517815
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/15/2017
Pages: 136
Format: Paperback
Weight: 0.33lbs
Size: 8.00h x 5.25w x 0.29d
By Eric Miller
xEric Miller is an engineer and small business owner based in Phoenix, Arizona. Most of his career has been spent using, selling, and supporting the advanced computer-based software and hardware that mechanical engineers use to design and manufacture products. As co-owner of a small business, PADT, Inc, he oversaw the publishing of their newsletter for users of ANSYS Simulation software tools called "The Focus." When blogging came along the newsletter transformed into a blog, www.paditnc.com/blog, which sees an average of 50,000 visits a month. He has contributed over 500 posts to "The Focus" since its launch in 2010. He is also a weekly guest blogger for The Phoenix Business Journal with over 100 posts on topics related to technology, startups, and running a small business. Regular contributions to other industry magazines and local business publications make up the remainder of his work related writing. Eric is often asked to speak on the same topics. Most of his work day is spent running, with two partners, an 80 person engineering firm focused on providing products and services for simulation, product development, and 3D Printing. Eric is honored to serve on the Board of Directors of the Arizona Technology Council and on the Board of Advisors of BioAccel. He enjoys travel, cooking, running (slowly), and taking part as a mentor and investor in the growing Arizona startup community.
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