Beyond Advertising Myths (Paperback) (ISBN-13: 9798899846304)

"Build ads that think, act, and grow like your business."

Most founders think advertising is about budgets, tools, or agencies. It is not. It is about leadership. Too many ambitious founders waste money treating ads like a side task. They outsource decisions, copy competitors, or bet on one campaign to save them. When it fails, they are left dependent and have no clarity on what truly drives growth.

Beyond Advertising Myths shows you exactly how to lead advertising the founder way. Through raw stories, real founder examples, and clear frameworks, it reveals why gut instincts fail, why agencies cannot replace your leadership, and why even winning campaigns fade. More importantly, it teaches you how to lead with clarity, make every ad count, and fast-track your business toward scalable growth.