Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library (Paperback) (ISBN-13: 9781555709129)

Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

Author: Susan Dowd
ISBN-10: 1555709125
ISBN-13: 9781555709129
Publisher: Neal-Schuman Publishers
Language: English
Published: 10/18/2013
Pages: 306
Format: Paperback
Weight: 1.57lbs
Size: 11.00h x 8.50w x 0.64d

Review Citation(s):
Voice of Youth Advocates 02/01/2014