Beyond the Low-Cost Business: Rethinking the Business Model by Loparo, Kenneth A.

Beyond the Low-Cost Business: Rethinking the Business Model (Paperback) (ISBN-13: 9781349447190)

Vendor: Kenneth A. Loparo
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Beyond the Low-Cost Business: Rethinking the Business Model by Loparo, Kenneth A.

Beyond the Low-Cost Business: Rethinking the Business Model

$54.99
Beyond the Low-Cost Business: Rethinking the Business Model by Loparo, Kenneth A.

Beyond the Low-Cost Business: Rethinking the Business Model

$54.99
Format: Paperback
Description
Description
x
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Author: Kenneth A. Loparo
ISBN-10: 1349447196
ISBN-13: 9781349447190
Publisher: Palgrave MacMillan
Language: English
Published: 01/31/2013
Pages: 199
Format: Paperback
Weight: 0.56lbs
Size: 8.50h x 5.50w x 0.46d
By Kenneth A. Loparo
By Kenneth A. Loparo
x
JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

Recently Viewed Products