Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems (Hardcover) (ISBN-13: 9783721209822)

As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.

Author: Ben Wittner
ISBN-10: 3721209826
ISBN-13: 9783721209822
Publisher: Niggli
Language: English
Published: 07/15/2018
Pages: 336
Format: Hardcover
Weight: 4.35lbs
Size: 12.70h x 9.60w x 1.20d