Bias Testing for Market Research: A framework to enable inclusive research design (Paperback) (ISBN-13: 9798398341843)

Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to:

• Mitigate bias in survey questions using appropriate bias testing techniques
• Integrate bias testing in conjunction with technology use
• Enable an inclusive research design to maximize equity in access

This book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters:

• Chapter 1: Implicit and unconscious bias in research design
• Chapter 2: Bias testing fundamentals
• Chapter 3: Bias testing methods
• Chapter 4: Practical considerations
• Chapter 5: "What if" questions and solutions

Author: Mandy Sha, Farren Roper, Emily Geisen
ISBN-10: 839834184X
ISBN-13: 9798398341843
Publisher: Independently Published
Language: English
Published: 01/03/2024
Pages: 112
Format: Paperback
Weight: 0.35lbs
Size: 9.00h x 6.00w x 0.23d