Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Discover summer reading lists for all ages & interests!
Find Your Next Read

Historically, India has been a country of small businesses and a nation of entrepreneurial strivers. While the notion of job is a relatively modern-day invention, entrepreneurship is in our DNA, which could be why small businesses continue to power the Indian growth story even today. Post-pandemic, economies all over the world are encouraging the small entrepreneur and India is no exception.
Big Country, Little Business will teach you not only how to avoid common missteps while setting up your new business, but also help it thrive. This book is packed with exceptional examples, networking toolkits, funding advice and detailed how-to guides for launching your new venture, and also has over 100 business ideas for those seeking inspiration. Award-winning educationist and social entrepreneur Santosh Choubey, along with Dr. Siddharth Chaturvedi and Dr Pallavi Rao-Chaturvedi, have drafted this book from the experiences of thousands of micro-enterprises that they have helped set up, reflecting in-depth understanding of the small business environment. If you've always wanted to be your own boss, Big Country, Little Business will give you just the impetus you need.Santosh Choubey (Author)
Chairman and managing director of the AISECT Group, Santosh is an award-winning social entrepreneur and a senior Ashoka fellow whose career spans over four decades across education, enterprise creation and literature. He has pioneered advancements in information and communications technology and skill-based education and services for semi-urban and rural India. Under his leadership, AISECT has grown into one of India's largest education, skill-development and financial-inclusion networks. Santosh is also the chancellor of five universities of the group, including Rabindranath Tagore University, MP, and Dr C.V. Raman University, Chhattisgarh, and is credited with bringing in multiple innovations in formal and non-formal education. He is the recipient of prestigious awards, including the Schwab Foundation Award for Social Entrepreneurship by the World Economic Forum, the Indian Innovation Award 2005 and the National (NASSCOM) IT Innovation Award; the latter two were presented by President Dr A.P.J. Abdul Kalam. Besides being a prolifically published poetry and fiction writer, he has also authored and edited over forty books on popular science topics, including India's first Hindi book on computers, Computer: Ek Parichay.
Thanks for subscribing!
This email has been registered!
Take 20% off your first order
Enter the code below at checkout to get 20% off your first order