Blind Spot: Illuminating the Hidden Value in Business (Paperback) (ISBN-13: 9781933820699)

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In Blind Spot, you'll learn how exceptional organizations-from Disney to Instagram--innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business--and even your shareholders.