Blueprint For Public Relations (Hardcover) (ISBN-13: 9781436710947)

Blueprint for Public Relations is a comprehensive guide to the fundamental principles and practices of public relations. Written by Dwight Hillis Plackard, a seasoned PR professional with over 30 years of experience, this book provides a practical and accessible overview of the field, covering everything from the basics of communication and messaging to the complexities of crisis management and reputation building.The book is divided into three main sections. The first section provides an overview of the role of public relations in modern society, including its history, key players, and ethical considerations. The second section delves into the nuts and bolts of PR, covering topics such as media relations, social media, and event planning. The third and final section focuses on advanced PR strategies, including crisis management, reputation building, and stakeholder engagement.Throughout the book, Plackard provides real-world examples and case studies to illustrate key concepts and best practices. He also includes practical tips and tools for PR professionals, such as templates for press releases and crisis communication plans.Whether you are a seasoned PR professional or just starting out in the field, Blueprint for Public Relations is an essential resource for anyone looking to build and maintain a successful PR program.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Dwight Hillis Plackard,Clifton Blackmon
ISBN-10: 1436710944
ISBN-13: 9781436710947
Publisher: Kessinger Publishing
Language: English
Published: 06/13/2008
Pages: 372
Format: Hardcover
Weight: 1.57lbs
Size: 9.00h x 6.00w x 1.00d