Body of Truth: Leveraging What Consumers Can't or Won't Say by Hill, Dan

Body of Truth: Leveraging What Consumers Can't or Won't Say (Hardcover) (ISBN-13: 9780471444398)

Vendor: Dan Hill
Product type: Books
Format: Hardcover
$35.00
$35.00
$35.00
Subtotal: $35.00
Body of Truth: Leveraging What Consumers Can't or Won't Say by Hill, Dan

Body of Truth: Leveraging What Consumers Can't or Won't Say

$35.00
Body of Truth: Leveraging What Consumers Can't or Won't Say by Hill, Dan

Body of Truth: Leveraging What Consumers Can't or Won't Say

$35.00
Format: Hardcover
Description
Description
x
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

Author: Dan Hill
ISBN-10: 0471444391
ISBN-13: 9780471444398
Publisher: Wiley
Language: English
Published: 08/28/2003
Pages: 272
Format: Hardcover
Weight: 1.11lbs
Size: 9.12h x 6.30w x 0.97d
By Dan Hill
By Dan Hill
x

DAN HILL, PHD, is President of Sensory Logic, Inc., a scientific consumer insights firm that specializes in gauging both verbal and nonverbal subconscious reactions to advertising, store environments, and product design, packaging, and presentation. His clients include marketing and brand managers at Target, Goodyear, Nextel, Nationwide Insurance, Toyota, Eli Lilly, Sherwin-Williams, and Capital One.

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