Boom, Baby, Boom! (Paperback) (ISBN-13: 9798896172451)

I recently read Seth Godin's book called Purple Cow. The essence of his book is the idea of us becoming remarkable, different from the norm, being able to create a unique product or a distinct image that stands out among the norm, just like a purple cow would stand out in a herd of normal cows.

Baby boomers who take care of themselves by living a healthy, active, positive, productive lifestyle stand out in the normal herd of baby boomers. They are remarkable! They are Purple Cows.

Be the Purple Cow in the crowd. Be extraordinary! Be remarkable!

Boom, baby, boom!