Booming Digital Stars: 11 Inspiring Adventures from India's Creator Economy (Paperback) (ISBN-13: 9789360459475)

About the Book

Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia, Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi and Niyu, Ujjwal Chaurasia-household names, every one of them, and as diverse as they come. They appear on social media, whether YouTube or Instagram, and actively engage with us. But these are not people born to fame-they charted their own course to achieve success and to becoming the widely celebrated content creators and social media influencers of the country.

What sets them apart? How did they get here?

There has not been enough research and writing on creating and managing a single person brand in an emerging, humongous creator economy like India's. The opportunities are immense, but in the crowded market of creators, the chances of getting noticed are minuscule.

In Booming Digital Stars: 11 Inspiring Adventures in India's Creator Economy, Harsh Pamnani and Manish Pandey tell the stories of eleven top Indian creators through interviews with, and quotations from, the stars themselves.

A crash course on how to carve your niche and build a strong and lasting personal brand.

About the Authors

Harsh Pamnani is a storyteller by passion and a brand expert by profession. His bestselling book series, Booming Brands, was widely acclaimed by eminent academics, Indian government leaders, entrepreneurs and venture capitalists. Harsh also writes for various business publications, including Forbes. He has worked with various think tanks like the World Bank, corporates like Deloitte, and start-ups like FirstCry. He also teaches branding at MBA colleges like MICA, Ahmedabad, and business storytelling at IIM Indore. He has spoken at TEDx (seven times), Google Business Group, Josh Talks, IIT Bombay and IIM Ahmedabad. He earned his B.E. in Computer Engineering from IET-DAVV, Indore, and his MBA from XLRI, Jamshedpur.

Manish Pandey is a renowned coach and consultant for content creators and start-ups. He also serves as a personal branding advisor to top artists, entrepreneurs and executives. He is the co-founder of BeerBiceps Media, BeerBiceps SkillHouse and BigBrainCo, and the director at BeerBiceps Foundation.