Borderless Brands: Adidas, Ray-Ban & De Beers: Icons Without Borders (Paperback) (ISBN-13: 9798269920351)

Borderless Brands investigates what makes icons like Adidas, Ray-Ban, and De Beers resonate across every culture and continent. From three stripes on football fields to diamonds in wedding rituals, these brands achieved what few can-universal recognition. This book traces their strategies for expansion, adaptation, and cultural storytelling, showing how they transcended geography to become symbols of identity worldwide. It reveals the formula for global resonance: consistency, adaptability, and myth-making that turn products into timeless cultural artifacts.

Author: Sofia Mercer
ISBN-13: 9798269920351
Publisher: Independently Published
Language: English
Published: 10/15/2025
Pages: 138
Format: Paperback
Weight: 0.39lbs
Size: 9.00h x 6.00w x 0.35d