Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (Paperback) (ISBN-13: 9781592405800)

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Author: David Kord Murray
ISBN-10: 1592405800
ISBN-13: 9781592405800
Publisher: Penguin Publishing Group
Language: English
Published: 10/05/2010
Pages: 304
Format: Paperback
Weight: 0.54lbs
Size: 7.91h x 5.29w x 0.80d